We provide a comprehensive business management solutions for sustainable brand and business performance.

We deliver this by understanding the stakeholder's aspirations and market insights and providing a full-fledged team to assist the clients to achieve their business needs.

"The Operative Consulting"

Our Commitment

All product formulations developed by INNO BIOCEUTICAL are proprietary and exclusively developed based on the highest standard of product development using clinically-validated references, the highest grade of raw materials that have been scientifically proven effective and safe to use, as well as non-carcinogenic and non-toxicity.

Sharing Our Passion

Tooled with both of Azuddin and Rozaina's extensive knowledge, diverse global networking and working experiences, Inno Bioceutical is formed as a platform to develop and commercialise nutraceutical products using novel formulations of natural sources.

Azuddin Rahman


Principle Consultant, Management & Business Turn Around Specialist

Email: /

Azuddin brings in more than 35 years of experience in leading top local and foreign companies in Oleochemicals, Oil & Gas, FMCG, Personal Care and Agro industries. His key strengths include starting up and turning around businesses of local and international companies in different parts of the world such as USA, Japan, Europe, Indonesia, Thailand and Latin America.

A chemical engineer by training, he has vast experience in managing global key players in the Beauty, Personal Care and Food industries such as Procter & Gamble, L'oreal, Colgate, Unilever and Johnson & Johnson.

His professional affiliations include being the Programme Advisory Committee Member of Malaysia Palm Oil Board, Advisory Panel of Halal Development Corporation, Advisor/Panel for the National Key Economic Area (NKEA; Palm Oil & Downstream Activities) and currently working on developing the Palm-Oil Downstream Blueprint and Commercialisation Plan for the South America market.

Rozaina Zainul Abidin


Consultant And Trainer, Brand Management And Marketing

Email: /

A branding and marketing specialist with more than 20 years experience in building brands and business solutions that drive growth, profitability and sustainability.

She was involved in many turn-around projects of Beauty, Foods, Wellness and corporate brands and has led various brand growth exercises for local and international clients.

Besides conducting consultation and training on business and brand management topics, Rozaina also holds a license as a certified counsellor. She conducts various mental wellness projects for schools, prisons and NGOs, private and government institutions such as JAIS/JAWI and Ministry of Health.

She combines her strengths in Brand Management and Psychology to promote an integrated approach towards mental health while continue to assist her corporate clients to achieve their business objectives.



Consultant, Advertising & Digital Marketing

Zati specializes in spearheading multiple marketing campaigns and consumer activations particularly in managing content across multiple communication platforms including offline or digital marketing and advertising, events, tv shopping and retail promotions while implementing strategic metrics for ads placement.

A social influencer herself, she has successfully developed various winning strategies to grow and leverage social media follower base of Instagram and Facebook that will lead to improved brand performance.



Consultant, Sales & Channel Management

A sales and marketing expert with vast experience in beauty, health, biotechnology and fast moving consumer goods (FMCG) industries.

Strengths include quality sales generation via sales channel & marketing optimisation, effective marketing campaigns and business partner management.

Involved in successfully leading the sales growth in various companies and brands such as Nine West, Anne Klein, SimplySiti, FELDA Wellness and Moelife.



Consultant, Operations & Finance

Amy brings her experience in business management and restructuring activities focusing on delivering operational excellence. Specialties include value chain analysis, cost optimisation, product rationalisation and business diversification.

She combines her strengths working in various local and foreign investment/equity capital markets and was ranked tier-1 broker managing the largest equity fund managers in Malaysia and the ASEAN region such as EPF, PNB and KWAP. Previously in Hong Leong Investment, UOB Securities and SimplySiti.